Keyword research and analysis are crucial steps in optimizing your roofing company’s website for search engines. Without proper research and analysis, your website may not rank for the keywords that your target audience is searching for. In this article, we will discuss the steps you can take to conduct effective roofing keywords research, develop a keyword strategy, and curtail your keyword list to improve your website’s search engine optimization.
Step 1: Brainstorm the Topics Relevant to Your Roofing Niche
The first step in conducting roofing keywords research is to brainstorm the topics your target audience is interested in. This involves identifying generic topics that people are searching for, such as roof maintenance, roof life span, and roofing contractors. Once you have a list of these topics, you can use keyword research tools to identify the specific keywords related to these topics.
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Step 2: Use Paid Keyword Research Tools to Find Specific Roofing Keywords
There are several keyword research tools available that can help you identify specific roofing keywords related to the topics you brainstormed in step one. These tools include Moz, Ahrefs, and SEMrush. Simply input the generic topics into these tools, and they will provide you with a list of relevant keywords to target. You can also use Google Suggest by typing in the keywords you’ve come up with and letting Google suggest other related important keywords to consider.
Step 3: Develop a Keyword Strategy for Ranking Your Roofing Website
Once you have a list of relevant keywords, it’s time to develop a long-term and short-term keyword strategy for ranking your roofing website. Focus on achieving small goals that will give you the confidence to achieve bigger ones. For example, instead of targeting a generic keyword like “best roofing contractor,” focus on long-tail keywords like “best roofing contractor in (city-name).”
Step 4: Curtail Your Keyword List Based on Authority, Relevance, and Volume
After you have developed a keyword strategy, it’s time to curtail your keyword list based on authority, relevance, and volume. Your website’s content must answer the searcher’s inquiry or confusion. Therefore, make sure that the keywords you want to rank for lead to content that your target audience wants to read. Additionally, while you don’t want to use only high volume keywords, you also don’t want to rank all your content for keywords with low search volume. The ultimate keyword list should have a mix of both high and low search volume keywords.
Conclusion
Keyword research and analysis are critical components of an effective SEO strategy for roofing contractors. By following the steps outlined above, you can identify the specific keywords your target audience is searching for, develop a keyword strategy, and curtail your keyword list to improve your website’s search engine optimization. Remember, the key to success is to focus on achieving small goals that will lead to larger ones.